Clarity over cleverness
Clever code that only its author understands is a liability you inherit. We write software the next developer can pick up — even when that developer isn't us.
About the studio
IWAY Studios exists because too much software is either beautiful and brittle, or solid and miserable to use. We think you should get both.
Our approach
Design and engineering are usually separated — a design studio hands a beautiful file to a development shop, and something gets lost in translation. The result is software that looked right in the mockup and feels wrong in the browser.
We do both, which means the person thinking about how a screen should feel is in the same conversation as the person thinking about how the data behaves. Decisions get made once, properly.
The other thing we're stubborn about: we take on personal projects. Plenty of studios have a minimum engagement that quietly excludes anyone without a department behind them. Some of the most satisfying work we do is a small tool built exactly right for one person's workflow.
See what we've built
What we value
These aren't posters on a wall. They're the reasons we occasionally talk clients out of work.
Clever code that only its author understands is a liability you inherit. We write software the next developer can pick up — even when that developer isn't us.
If half of what you've asked for won't earn its cost, we'll say so before you pay for it. Talking someone out of features is cheaper than building the wrong thing.
You own the code, the designs and the infrastructure. If you want to take it elsewhere, everything is documented well enough that you can. We'd rather you stayed because you want to.
Keyboard navigation, sensible contrast and screen-reader support are part of building it right — not a separate line item you get talked into later.
Why work with us
Whether it's a fully specified platform or a rough idea you've been circling for months, we'd like to hear it.